L’Oréal Group is expanding its response to Covid-19 and created ‘L’Oréal For the Future’ — a new program that focuses on women and the environment.

The program will invest €50 million in helping to support women, and €100 million to the environment and efforts to prevent the effects of climate change. 

Jean-Paul Agon, chairman and CEO of L’Oréal, says: “Over the coming months, our societies will face social crises giving rise to situations of great human suffering, particularly for the most vulnerable. At the same time, we are fully aware that environmental challenges are increasingly pressing. It is essential not to step back from the sustainable transformation that the world needs.”

Agon continues, “We therefore wish to reaffirm our commitment to the environment and to the preservation of biodiversity, and to help mitigate the social crisis for women. These two causes reflect the values and the historic commitment of L’Oréal.”

Environmental Impact & Packaging

The program will dedicate €100 million to environmental impact investing for the regeneration of damaged natural ecosystems and efforts to prevent climate change.

This is a part of the L’Oréal Group’s Sharing Beauty with All sustainable development program — and €50 million will be directed to financing for projects linked to the circular economy.

With this fund, the L’Oréal Group aims to contribute to the quest for solutions and the creation of business models that support the development of a circular economy, particularly in terms of recycling and management of plastic waste.

With this sustainable development program, as well as its strong commitment to ethics, its policy of promoting diversity, and its philanthropic endeavors, the L’Oréal Group contributes to  15 of the 17 Sustainable Development Goals set in 2015 by the United Nations.

Helping Women

The new program will create a €50 million charitable endowment fund to support organizations that support highly vulnerable women, the first victims of the social and economic crisis generated by the pandemic.

Women are disproportionately affected by the Covid-19 crisis, particularly in terms of job and income loss. They make up a large majority of single-parent families, and are increasingly forced to turn to food banks to meet their most basic needs. 

Photos: (L) L’Oreal Paris Color Riche Free The Nudes collection via Instagram (R) Jean-Paul Agon